The two family companies MÃ¥søval and Pure Norwegian Seafood (PNS) are strengthening an already close collaboration through MÃ¥søval’s acquisition of 100% of PNS’s farming operations (Pure Farming) and, in addition, acquiring 65% of the shares in PNS.

The intention behind the acquisitions is to strengthen the two companies’ focus on the production and sale of high-quality salmon. The owners behind both companies see significant opportunities and agree that an integrated business will be able to serve end customers in a very good way.

– In recent years, MÃ¥søval has supplied salmon of Label Rouge quality to PNS. This collaboration has been exciting and important for us, and has contributed to our desire to further develop the interaction, which led to both parties now entering into an agreement on acquisitions, says CEO Asle Rønning in MÃ¥søval.

– This will provide synergies on both sides, and we anticipate that this will further develop PNS and increase activity for the company in the years to come. PNS has expertise, long experience, a good slaughterhouse and a dedicated sales department. In that sense, we are very complementary to MÃ¥søval, says General Manager of Pure Norwegian Seafood, Eldar Arne Henden.

In addition to signing agreements for the purchase of shares, the parties have also formalized an updated agreement that regulates the industrial cooperation between Måsøval and PNS. This agreement implies that PNS will continue as a separate company and creates predictability for jobs and marketing efforts for many years to come.

– With this, MÃ¥søval will take control of slaughtering, distribution and sales, thus becoming a fully integrated player with clear ambitions in a high-end market. Such a commitment has emerged as a natural step in the further development of MÃ¥søval, says Rønning.

Pure Norwegian Seafood

Pure Norwegian Seafood is a leading player in the slaughter, sale and distribution of high-quality salmon to customers all over the world. The company has long been certified as a Label-Rouge supplier to the French market and has in addition been a regular supplier to some of the most demanding customers globally.

In addition to its downstream operation, PNS has had its own farming operation through the company Pure Farming. Pure Norwegian Seafood has been owned by the fourth generation of the Henden family, and existing owners will still own 35% of the company after the transaction is completed.