The value chain
At Måsøval, we control the entire process – from smolt production to sales.
We deliver sustainable salmon with a focus on quality and fish welfare, driven by innovation and experience along the coastline in the heart of Norway.
Måsøval is a fully integrated player in salmon farming, with a clear foundation throughout the entire value chain. Our core business encompasses smolt production, sea farming, slaughter, further processing, and sales of quality salmon. Through this structure, we ensure good control in all phases of production, while optimizing sustainable solutions to ensure good fish welfare and reduce environmental impact. Our goal is to unite innovation and responsibility in every link, from roe to customer.
Although we do not directly develop or produce our own roe, we play an important role in the genetic part of the value chain through our collaboration with AquaGen, a leading player in broodstock and roe production. This collaboration not only provides additional security and access to first-class genetic material, but also contributes to further sustainable development in the aquaculture industry.
By combining our fully integrated operations with a strategic role in genetics, we are positioned to deliver high-quality salmon to the global market. Through continuous improvement and dedication to fish welfare, sustainability, and quality, we strengthen our role as a responsible player and driver for the development of the aquaculture industry.
Juvenile fish
Our land-based smolt facilities focus on farming smolt in controlled and stable environments. Here begins the life of our salmon, with optimal conditions for growth and good health. Through investments in technology and knowledge, we ensure robust smolt that lays the foundation for success in the sea phase.
Sea farming
Our sea facilities are located along the coast in central Norway, where strong tidal currents provide fresh water and natural conditions that promote healthy growth. Through careful monitoring of biological trends and sustainable methods, we ensure good fish welfare and high quality of our salmon.
Service
Our service department plays a crucial role in maintaining efficient operations. They handle maintenance of technical equipment, vessels, and platforms, and ensure that our operations run as planned.
Slaughter and further processing
Slaughter and further processing ensure efficient and sustainable handling of salmon, from sea to market. They focus on high hygiene standards and optimal utilization of raw materials.
Sales and logistics
Sales and logistics ensure predictable and efficient delivery of salmon to customers worldwide. The team focuses on close coordination, high delivery precision, and long-term customer relationships.
